'Filter-Proofing' the Email You Send

Cost effective results based advertising to increase occupancy

Just as each of us wants to spam proof the e-mail we receive, so do the thousands of other people that we want to communicate our message to on a daily basis. So, how do you make sure that the e-mail you ‘send’ does not end up on the junk pile of your intended recipients?

Unfortunately some spam filters are so tough these days that perfectly legitimate emails can wind up in someone’s “spam” folder.

There are a variety of ways in which spam filters decide what is spam and what is not. Some use a “one strike” system where if the “bad content” occurs even once, then the email is spam. Others which are becoming more popular score emails based on certain features or elements and then the user can decide how high a level they are prepared to accept before the email is classed as spam.

While you cannot guarantee that the emails you send won't be filtered out
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